Personalized t-shirts
are very common in the corporate world. The use of these uniforms is important
to publicize the company's name, to standardize the clothes used by work teams
and to convey trust and credibility to consumers.
However, to create t-shirts, it is necessary to
keep in mind the ideal model — for the employees and for the type of activity
they perform — as well as choosing the best layout of the visual elements and
the message that the t-shirt should
convey.
Therefore, we created this post with some tips that
will help you create t-shirts capable of disclosing your company's image with
precision and good taste, without neglecting the necessary comfort for
employees. Check out!
First steps
To create t-shirts that convey the right message to
people, you need to be careful when choosing colors. There are studies on the
psychology of colors, which claim that they are elements of immediate stimulus,
capable of provoking positive and negative sensations in observers. Here is a
list of the main colors and the meaning that each one conveys:
- White:
purity, neutrality and cleanliness.
- Black:
elegance, sophistication and modernity.
- Gray
: humility, respect and subtlety.
- Yellow:
concentration, communication and discipline.
- Red
: enthusiasm, strength and leadership.
- Pink
: softness, welcoming and romanticism.
- Blue
: harmony, technology and freedom.
- Green
: hope, development and good luck.
- Purple
: Concentration, optimism and joy.
- Orange
: balance, enthusiasm and creativity.
- Brown
: solidity, calm and stability.
Therefore, the company must be attentive to these
details and remain faithful to the
visual identity of the brand.
There are several techniques for creating prints on
t-shirts. The most common are silk
screen (also known as serigraphy) and
transfer . These techniques are more financially viable, especially when
the company needs few units of the product.
The silk screen transfers the art to the t-shirt
through a silk or nylon screen , which
leaks the ink through the pressure of a squeegee. This process is practical,
fast and gives good results.
The transfer technique is a little different. It is possible to
create t-shirts through an art printed on
transfer paper , scissors, iron and the piece in question. It is
necessary to cut the excess paper (without interfering with the print), remove
the protective sheet and position the art on top of the shirt. Once this is
done, just pass the hot iron over the paper for a few seconds and carefully
remove it from the shirt.
Another good tip is to customize polo shirts. The
collar and embroidery convey professionalism and elegance. The choice of shirt
and sleeve colors should be based on the brand's visual identity.
In the case of companies that have a great demand
for the production of t-shirts, it is interesting to think about the
acquisition of their own machinery. Thus, it is possible to reduce the time
spent in the production of the parts.
In addition to the concern with colors, it is
important that the company seeks an exclusive design for the t-shirts. In this
way, brand identification through observers becomes easier.
In addition to silk screen and
transfer techniques , there are
other options to create t-shirts according to the company's objective. Tie - dye
, for example, consists of tying and dyeing the pieces so that they have a
gradient effect between the colors.
In the same way, it is possible to use prints in
the animal print style . Prints with
patterns inspired by animal skin as well as flowers can give shirts a modern
look.
But it is important to remember that the print has
to be appropriate to the company's profile. Some of these resources are
indicated for specific cases, such as clothing stores, for example. If the
company requires a more serious attitude from its employees, the use of more
formal t-shirts and uniforms is recommended.
Arrangement
of the elements on the t-shirt
If the company offers spaces for sponsors on the
t-shirt, be careful! The arrangement of the elements must be done so as not to
visually pollute the shirt. It is necessary to prioritize the information
contained in the piece, in addition to matching the colors that will be present
in the uniform.
Therefore, it is important to keep the company logo
highlighted, so that people can identify the brand. Sponsor logos and messages
should be in strategic areas, and should not be confused with the company's
brand.
To avoid mistakes when creating t-shirts, the brand
can count on programs that simulate the art of the uniform — so that you have a
real idea of how the piece will look.
Employee
comfort
In addition to the design of the t-shirts, it is
important that the company is concerned with the quality of the material. These
uniforms will be worn daily by employees — with the exception of promotional
t-shirts — and should offer some comfort to them. Synthetic or thicker fabrics
are ideal for places with lower temperatures. Likewise, lighter fabrics are a
great choice for hot and stuffy places.
Therefore, the company must opt for pieces that
offer quality, durability and comfort. Soft fabrics with extra-long fibres tend
to be used more as they retain their properties even after numerous washes.
To create t-shirts with quality and good taste, you
need to keep in mind a number of factors. The company's visual identity must be
maintained, as well as the logo - which must be present on the t-shirt of an
appropriate size, so that it does not lose legibility. The colors used on the
t-shirt must match the rest of the elements present, such as logos (of the
company and sponsors), messages and prints (if the brand chooses to create more
stylized t-shirts). The manufacturing material of the parts must also be
considered, aiming at the comfort of the employees and the durability of the
uniform.
All these tips are essential for a brand to be recognized
for the shirts worn by its employees. In addition, these uniforms convey
confidence to the consumer, as he is able to identify a company professional
through the use of personalized t shirt printing in Dubai
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